Newspapers Woo Bloggers with Mixed Results
Newspapers Woo Bloggers with Mixed Results
Newspaper Web sites attracts about an equal number of readers in the 18-to-24-age range, about the same amount as blogs. This in turn has made the newspapers try to attract more readers from that demographic by incorporating blogs to their list of online offerings
Originally caught off guard by blogs, newspapers and old-guard news agencies are now racing to present their own. So far, the results have been mixed. Some newspapers dive their readers a voice that they never had before but other larger circulations have had to deal charges of plagiarism as well as being branded boring.
The century-old news agency, The Associated Press signed a cross-marketing deal with a search-engine for blog postings named Technorati. Technorati agreed to scan for blogs that include links to AP stories. The Technorati search engine will then create a Web page where it will display the blogs in addition to original AP stories.
Technorati has also made a deal with Washington Post Co., parent company to Washington Post and Newsweek.
Recently, BlogBurst, a blog syndication service, had a group of publishers that signed up for their services among them were the Arizona Republic, Des Moines Register and San Jose Mercury News. Newspapers can publish any of the more than 1,500 blogs featured by the service, under the terms of the agreement.
Some paper even offer tools on their Web site that enable readers to create their own blogs, which can then be posted on the paper's Web site.
There are many problems that the newspapers face with their blogs. Some have hired professional writers to write blogs but have been charged with plagiarizing material that hey had written for other publications.
Some have had conflicts with their own policies.
I like the freedom and the ability to express oneself of blogs. They are the newest form of freedom and the also a very powerful tool that allows one person to be heard.
Newspaper Web sites attracts about an equal number of readers in the 18-to-24-age range, about the same amount as blogs. This in turn has made the newspapers try to attract more readers from that demographic by incorporating blogs to their list of online offerings
Originally caught off guard by blogs, newspapers and old-guard news agencies are now racing to present their own. So far, the results have been mixed. Some newspapers dive their readers a voice that they never had before but other larger circulations have had to deal charges of plagiarism as well as being branded boring.
The century-old news agency, The Associated Press signed a cross-marketing deal with a search-engine for blog postings named Technorati. Technorati agreed to scan for blogs that include links to AP stories. The Technorati search engine will then create a Web page where it will display the blogs in addition to original AP stories.
Technorati has also made a deal with Washington Post Co., parent company to Washington Post and Newsweek.
Recently, BlogBurst, a blog syndication service, had a group of publishers that signed up for their services among them were the Arizona Republic, Des Moines Register and San Jose Mercury News. Newspapers can publish any of the more than 1,500 blogs featured by the service, under the terms of the agreement.
Some paper even offer tools on their Web site that enable readers to create their own blogs, which can then be posted on the paper's Web site.
There are many problems that the newspapers face with their blogs. Some have hired professional writers to write blogs but have been charged with plagiarizing material that hey had written for other publications.
Some have had conflicts with their own policies.
I like the freedom and the ability to express oneself of blogs. They are the newest form of freedom and the also a very powerful tool that allows one person to be heard.
posted by Buddha at 8:02 AM
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